I am a proud Northern Ireland spud on a mission
to challenge misconceptions of the potato.
to challenge misconceptions of the potato.
In Northern Ireland we like to think of our potatoes as having character.
One that is built on pride, heritage and N’Iron charm. That’s why The Mighty Spud was created to be the voice,
the personality and the face of a campaign championed by a group of
potato growers and packers in Northern Ireland.
Learn more about this group of brave men and women.
THE FACTS
(the slightly boring but very important bit)
Research shows potato consumption has been falling steadily throughout UK/Ireland Year on Year by 5%. We’re faced with the sad reality that Northern Ireland has fallen out of love with the spud. This decline is a result of false perceptions and misinformation about potatoes and these trends are having a major impact on livelihood of local growers, packers and producer, posing long-term threat to industry.
The spud has been branded as humble, unexciting, inconvenient and less appealing compared with the audacious pasta and rice alternatives. But imagine life without the potato? It’s hard to stomach, quite literally.
All this negative press has really got under the skin (*pun) of the potato industry in Northern Ireland and it’s fighting back.
PASTA LA VISTA BABY
Research shows potato consumption has been falling steadily throughout UK/Ireland Year on Year by 5%. We’re faced with the sad reality that Northern Ireland has fallen out of love with the spud. This decline is a result of false perceptions and misinformation about potatoes and these trends are having a major impact on livelihood of local growers, packers and producer, posing long-term threat to industry.
The Mighty Spud will lead the charge for the Northern Ireland potato industry in reminding people just how versatile, economic and tasty the potato is! It’s the creamy mash that warms us on a winter’s night, the crisp roast tatties on a Sunday evening and baby boiled spuds dripping with butter.
The campaign will challenge perceptions by shouting about the potato’s nutritional creds and showcasing delicious recipes using Northern Ireland’s finest crop. Above all, it will shake off its ‘humble’ name tag and it will make the spud Mighty once more.
